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Showing posts from February, 2010

The Power of Product Endorsers

I graduated Mass Communications and for a short while was a Copywriter in a Ad Agency so advertisements are no new thing to me.... However, I had a recent realization and it really struck me. Shopping for groceries is one of the perks I await every payday.. its one of the things I enjoy doing and is very fulfilling for me. I have noticed though my recent patronage to these products - Tide Laundry Soap, Vaseline Shampoo and just yesterday bought a TM Sim Card. Let me tell you first about my initial thoughts on these 3 products, Tide is a product of P&G and I've been more of a Unilever fan so I don't buy it. Aside from that, this product is too expensive, I could buy more if I patronized the more "masa" or "common people" products. Vaseline, I have tried before and I know for a fact that it does not suit my genetic make-up because for some reason I always get a bad case of dandruff when I use it. Lastly, TM; I've had my share of issues with its par